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Google My Business: Ultimate Guide 2020 update

Google My Business is a free online platform that lists business information like addresses, contact information, and reviews. When a user searches Google Search or Google Maps for your business, product, or service, Google displays information from your business account. This helps businesses gain visibility among local Google users.

For businesses with limited marketing and advertising budgets, a free Google My Business account may complement the Bing search engine (called Microsoft ads) with inexpensive advertising. When you advertise on Bing, you can reach more targeted customers compared to a cost of $ 1.54 per click (an average cost per click for Google ads is $ 2.69). Click here to start Microsoft Advertising.

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How Google My Business works

Google My Business (GMB) is a free online business listing platform where your local business can add contact, product, and service information. GMB search results appear in Google search results and on Google Maps when people search for your business. To set up your own account, launch and verify your Google My Business account, then add and manage your business information by adding posts, answering customer questions, and monitoring reviews.

Once you open an account, Google will verify your business and guide you through verification. Once you’ve verified your account, you can add your business photos, descriptions, attributes, categories, hours, posts, and website URLs in the GMB dashboard. Dashboards can be accessed by signing in to your Google My Business account. When you add this information, Google will post the information on the actual business listing page.

After you publish, keep your pages current so that your customers or the general public can not see information gaps or outdated information and fill them with bad data. Log in to your account regularly for the accuracy of the list. We also access analytics to understand how people interact with business information, and then update information and posts to meet searcher needs. Also, build positive relationships by responding to questions and reviews.

Since Google My Business listings are displayed on both Google Search and Google Maps, businesses can sell their brand, product, or service to users on any device that uses the tool. With a complete, up-to-date Google My Business page, you can encourage potential customers to find your product or purchase a product or service.

Who is eligible for Google My Business?

Google My Business is best suited for all businesses that want to increase their exposure to Google search results. However, it’s especially useful for local businesses who want to help their customers find their local customers through local Google searches. With Google My Business, you can add multiple placements, which can be a good option for a moving franchise or service organization to meet your needs.

Here are some of the business types that benefit from setting up a Google My Business page.

  • Local stores: Google My Business shows you local businesses, including location photos, videos and customer reviews, and gives local customers the ability to show you how to contact and visit your business (business path, phone and address information, and business hours).
  • Franchise : Google My Business sets up a franchise owner’s various locations in a store so that the people near the store list the nearest business location when they search for a product, brand, name, or service.
  • Services Business: With Google My Business, business owners can specify a service area by entering a state, city, and zip code. This allows customers to accurately target customers who will benefit from the benefits they offer.

Google My Business listings are available to users searching for local products or services. Therefore, it’s best to list businesses targeting local customers who expect to be able to perform location-based searches, visit store locations, or request visits from service providers.

Google My Business costs

Google My Business is free. Features include business contact information, a business description and a list of Q & A around your business and products, as well as where customers can post reviews. It also provides analytics that show how people find and interact with business information.

How to set up your Google My Business page in step 9

To set up your Google My Business listing, first create a Google My Business account and verify your account. Once your account is verified, add photos, posts, hours, attributes (such as free Wi-Fi), and descriptions. When you create a page, the page is automatically published. From there, use your new business information and posts to encourage and manage reviews, respond to customer questions, and update profiles as needed.

Here’s how to set up your Google My Business page in nine steps:

1. Create an account

To create an account, go to the Google My Business website and follow the instructions to add business information, including business contact information, service location, and category. Finally, verify your business via email, phone, or mail.

To get started, click & # 39; Manage & # 39; in the top right corner of the Google My Business homepage. On the next screen, you will be asked for your business name. Please enter your business name under the & # 39; Company Name & # 39; tile. By clicking & # 39; Next & # 39; you agree to the Terms of Service and Privacy Policy, so please read carefully. Then click “Next”.

Add your business name to your Google My Business page

The next screen provides fields for entering business contact information. This step is important so that customers can find customers when they search for your business on Google. So please enter the country where your business resides and your business address, city, state, and zip code. Please double-check that there are no typos. Then click “Next”.

Add an address to your Google My Business page

On the next screen, “Do you serve customers outside of this location?” “This location” indicates the area around the address you provided earlier. If the customer is providing the service locally, click “No, Do not”. However, if you are serving customers outside of your residence, we recommend that you specify that people searching for your business in your area can find you. To do so, click “Yes, I will provide services outside my location” and click the “Next” button.

Specify Google My Business location settings

On the next screen, “Add a service area” means you can specify the postal code, country (s) or major city (s) that can serve your customers. Under the & # 39; Search & Selection Area & # 39; field label, enter the area that serves the customer. If the area you specified appears in the pop-up menu, click on it to add it to the list of service areas.

If you are convening more than one region, repeat the procedure to add more regions to the list. An updated list appears below the field you entered. After adding all the service locations, click “Next”.

Choosing a Google My Business service area

Select a Google My Business page category

The next screen prompts you to select an industry. Categories help you tell Google when your business will appear in response to a search. For example, when you assign a business to a Pizza restaurant, Google displays your business in response to a search for a local restaurant. To select a category, enter the type of business you own and then click Options from the pop-up menu that best matches your business. “Click next.
On the next screen, Google My Business will request more business contact information, including your business phone number and website URL. Enter this information so customers know how to contact you by phone or online. If you do not have a website, click “I do not need a website” or “Get a free website based on your information.”

Click & # 39; Import free website based on information & # 39; to set up a free business default website under your subdomain, such as yourbusiness.business.site. Without a custom business domain, however, your website is less likely to be trusted or memorable to customers. Therefore, we recommend that you select “I do not need a website” and build a separate website with the appropriate domain. Then click “Next”.

Add websites and phone numbers to your Google My Business profile

2. Check your Google My Business listing

On the next screen, you’ll be asked to choose a business verification method. Google provides verification options that your business can use. Depending on your business, you may include email, phone or mail. Since every business can verify this way, we’ll show you how to verify your business by mail. To do so, ask the postcard to be sent to your business address, and then submit the code on the postcard to Google.

On the first screen, we describe what you can achieve by identifying your business. For example, once your business is verified, you can search Google My Business Profiles on Google Search and Maps, edit your profile, track profile analysis, and respond to customer reviews. Simply click “Finish” on this screen.

On the next screen, you’ll be asked to choose how you want to view your Google My Business profile. Depending on your business, you can see them instantly via email, phone, or the Google Search Console. These options are the fastest, but not all businesses. However, as mentioned above, all businesses can be found on postcards. To access this option, click “This option does not work” and then click the “Mail” button that appears next to it.

You will be immediately taken to the confirmation screen “Postcard is coming” and you should receive this postcard within 5 days. Click & # 39; Continue & # 39 ;.

Verify your Google My Business account

Once you receive the postcard by mail, sign back in to your Google My Business account. Click “Check Location” in the left dashboard menu. Enter the 5-digit verification code for the postcard in the Code field. Click & # 39; Submit. & # 39; Your account will be verified.

3. Add photos and videos

After you verify your account, you can begin uploading content, including media. In addition to the classic Google Maps 360-degree image, Google provides you with the option to include visual elements such as logos, videos, cover photos, and business interior photos in your profile. To upload these elements, click & # 39; Photos & # 39; in the Google My Business dashboard menu on the right, then click & # 39; Pick Photos & # 39; from the types of photos you’d like to add.

Here are the video types and how to add them to your Google My Business page.

  • logo: When you post a photo or respond to reviews, the logo is displayed as an ID photo. To add a logo, click “Choose Photo” in the logo tile.
  • cover: Choose a cover photo that best illustrates your business’s unique value. This photo will appear when people search for your business on Google search pages and Google Maps. To add a cover photo, click “Select photo” in the “Cover” tile.
  • video : With the video feature, you can add up to 30 seconds of short video. The videos are great for showing valuable stories that best explain why your business is unique. The video appears on the list page.
  • Inside photos: These photos should show you the products you sell to inform business people and people in order to highlight your business atmosphere and products. Like video, interior photos also appear on your list page.

We recommend adding photos in JPG or PNG format with a minimum resolution of 720 x 720 pixels and 10 KB to 5 MB. The length of the video should not exceed 30 seconds, should be at least 720 pixels, and should not exceed 100 MB.

Add photos, logos, or videos to your Google My Business listing

4. Add work time and description

Then enter your business hours and business description to add your company information. To add hours, click the pencil next to & # 39; Add time & # 39; in the Home tab of your dashboard. To add a business description, click & # 39; Add description & # 39; under the & # 39; Completing the list creation & # 39; option tile. By adding hours, you can know when people can visit your store or call your business, and you can tell people about your brand and products by explaining.

Add hours of operation

Click the & # 39; Add time & # 39; link on the Google My Business Dashboard Home tab. Then use the toggle button next to weekdays to indicate whether your business is open or closed. When you toggle the button to “Open”, a line is provided to enter the time of opening or closing. If you’re open for a couple of days (for example, from 9:00 am to 1:00 pm, 2:00 pm to 5:00 pm), you can add hours by clicking “Add time” next to each day. When you’re done click & # 39; Apply. & # 39;

Add hours to your Google My Business page

Add business description

Then go back to the Home tab of your Google My Business dashboard and click & # 39; Add & # 39; Description & # 39; under the & # 39; Create a full listing & # 39; tile. Add a description of 750 characters or less about why your business is unique and what you should provide to customers that your competitors do not offer. Google only displays the first 250 characters of your search results, so add your most important information first.

To be as descriptive as possible, you need to incorporate the keywords customers use to find your business or product and include a unique mission statement. To collect this information, perform keyword research and identify your business’s unique value proposition (UVP). We provide guidance on how to do this in the SEO Audit Guide and Marketing Plan Guide. Add your business description using your research. Then click & # 39; Apply & # 39 ;.

Add a business description to Google My Business

This business description is reviewed by Google before it is approved and published. Please follow our best practices to increase your chances of posting comments. This includes excessive promotional speech, editing typos or grammar errors, hate or other offensive speech. To learn more about what Google expects, read the technical description guidelines.

5. Verify business attributes

Attributes describe the main characteristics, characteristics, or offerings of a business. This includes options such as Wi-Fi, female lead, and wheelchair access. Depending on the category you select for your business, Google My Business will automatically provide you with the properties you can see. When you do so, your business listing will contain a badge that tells the user that the attribute will be applied. Access, review, and view the & # 39; About & # 39; tab in the GMB Dashboard.

To add a business attribute to your business listing, just click the & # 39; About & # 39; tab in the left menu on Google My Business, then click & # 39; Properties & # 39 ;. Click the plus sign next to the property that you have already set up for your business. Then click & # 39; Apply & # 39 ;.

Add attributes to your Google My Business page

Once you apply the attribute, it should appear as a badge on your Google My Business listing within 3 days.

Google My Business badge

6. Add post

You can add events, products, and service posts to your Google My Business profile. However, posting will disappear after 7 days, so it’s important to post frequently. The content you post will appear on your Google search engine results page, along with your business listing. To add a post, click & # 39; Post & # 39; in the menu on the right side of your dashboard, then click the post type to create one update, event, offer, and product post.

Select post type

Start by selecting a post type. From the right dashboard menu in Google My Business, click & # 39; News & # 39;. Then click “Create a post” and then click Post Type at the top of the pop-up screen to select a post type. You can choose to update (also known as “new features”), events, suggestions, or product publications. For example, in the posts below, we chose the “new features” that are often used to announce new product launches.

Select an update or “What’s new” Google My Business post

Here are the types of posts you can add to your Google My Business account.

  • update: Update or “What’s New” posts allow you to add descriptions, photos or videos, links, and call-to-action buttons. Call-to-action buttons include “Book,” “Order online,” “Buy,” “Read more,” “Join,” and “Call now.”
  • event: Promote upcoming events by posting the time, date, photo or video listed above, title of the event, and CTA button.
  • offer: Select the & # 39; Upload Coupon & # 39; option to create a post with a description of your photo or video, description of the offer (e.g. 20% off in the store), start and end dates, and coupon code (if available) There is. ), A link to use coupons, and a link to terms and conditions.
  • Product posts: This type of post allows you to use & # 39; Books & # 39 ;, & # 39; online orders & # 39 ;, & # 39; buy & # 39 ;, & # 39; learn more & # 39 ;, You can show product names, types, prices, and CTA buttons, such as & # 39; Sign up & # 39; and & # 39; Call Now & # 39 ;. button. You can set a dollar amount for a price or a range of prices.

Write a post

Once you’ve selected a post type, please fill out the form below. For example, if you select “What’s New” as described above, you’ll be prompted to add photos, write a description, and add an action request button.

Click the camera with the plus sign in the center of the large rectangle at the top of the pop-up screen to add the picture. Then click “Select photos and videos from your computer” and select the photos you want to add. It’s best to choose a full-fledged photo of your business product rather than a stock image. This will not mislead your customers.

Add photos or videos to Google My Business posts

Next, create a new product price or price range, a description of the latest product, and a call-to-action button. In the example above, you chose the & # 39; Call Now & # 39; button (see the screenshot below) and Google My Business automatically enters your business phone number listed in your Google My Business account.

All media uploaded to your post must be at least 400 x 300 pixels and 10KB in size, and up to 10,000 x 10,000 pixels and 25 MB in size. You can enter up to 1500 characters in the description.

Google My Business post creation process

If you’ve completed the form and added photos (or videos) and CTAs, click & # 39; Preview & # 39; to see your posts and make sure all the information is correct. Then click & # 39; Publish. & # 39;

Preview a post on Google My Business

7. Encouragement and management reviews

Once you’ve added all of your listing content, it’s important to encourage user reviews. According to BrightLocal, 85% of users, like individual recommendations, have a lot of confidence in online reviews, and 50% of consumers require a 4-star rating or higher before making a business purchase. Google does not require you to set up a review on your page, but it’s best to encourage you and answer for your business.

Encourage reviews

To encourage reviews, we encourage you to share your review page links with buyers and leave a review. An entity may not request Google reviews for any consideration, including goods, services, or monetary incentives. Also, you can not provide a booth to your store to encourage reviews. This can result in reviews being deleted or disabled, or your entire account suspended or deleted. Instead, copy and share the link to the review page.

To share a review link with a customer, search for your business on Google, find it, and click & # 39; Create a review & # 39 ;. Copy the review page URL from your browser’s address bar and copy and paste highly recommended reviews, including websites, email, and social media pages.

Respond to reviews

To read and reply to reviews, sign in to your Google My Business account and click & # 39; Review & # 39; on the right menu. Click “Respond” for each review. Please fill out your reply and click “Post reply”. When you reply to a customer review, the customer will be notified that the company is interested in customers and care. Thank positive reviewers and answer negative reviews about the solution. This will build trust in your brand.

8. Frequently Asked Questions (FAQ)

The questions section at the bottom of the business listing on the Google search results page is the Frequently Asked Questions (FAQ) area. Answer all questions the customer has posted here and post the missing content. Customers can answer questions. You can also remove the correct answer from others. Check these questions frequently, post answers, respond and correct to ensure accuracy.

To access questions surrounding your business, search for your business on Google. Once you find the list, scroll to the bottom of the list box and look for the “See all questions” link under “Questions” and click to see the questions and answers posted by people. You can also say or reply to a question in the given answer box, or click “Ask me” to post it yourself.

Ask and answer on Google My Business desktop

To delete a posted question, click the three dots to the right of the question on the right side of the list and click “Edit” or “Delete”. If you click “Edit”, you can easily edit the question or response from the pop-up menu. Click the top text box, and then click the right-facing arrow next to the text box to republish.

9. Keep your list updated

Now that you’ve completed the list, check back often to make sure that all the information is accurate and working. It’s important to keep your information consistent across all channels because we can change the information in your business information that you think is contradictory to what’s coming online elsewhere. Also, to learn about customer interactions with GMB pages, please review Google Insights to get the most out of your business information.

Keep your information up-to-date

Many small businesses have forgotten the Google My Business page after they created it. What they do not realize is that anyone can edit the profile and replace it with incorrect or less favorable information. If you find conflicting information elsewhere, Google will also change the information.

To avoid this, please log in to your Google My Business account often, review and revise your information to ensure that it’s correct. Also, update your business descriptions and posts as you plan your marketing plans every year or quarter. Likewise, make sure your changes are also updated on your website and other online business pages.

Optimize your listing based on Google My Business Insights

Google Insights is an overview report that shows how people find and interact with your business information. The report shows how people found your business information (e.g., business name search or & # 39; neighborhood search & # 39;) and their actions (e.g. clicking a website link, requesting directions or viewing posts or photos) Is included. Click the & # 39; Statistics & # 39; tab to access and analyze your reports to learn more about customer preferences. Use these statistics to tell Google My Business updates.

Here are some of the reports you can find in Google Insights.

  • How customers find your business: This report shows the number of users who found your Google My Business listing by searching for a business name or address (direct search). Search for categories, products, or services you provide (search discovery); Search for your brand or a related brand (brand search). It also displays the total number of searches.
  • search word : The Search terms report shows the search terms people used to find your business listings on local searches and Google Maps.

Frequently Asked Questions (FAQs)

What is Google My Business?

Google My Business is a business listing platform that allows you to display your business information on Google Search and Google Maps. Listings include a business description, contact information, posts, reviews, and questions and answers. Google My Business Insights, the platform’s built-in analytics tool, shows you how people search for and interact with your business page, giving you information you can use to cater your profile to potential customer needs.

How do I get my business on Google Maps?

You can get your business on Google Maps by creating a Google My Business account and following the prompts to provide your business contact information, including your business address.

After setting up a profile, you will be prompted to verify it; this is required before a business can be featured on Google Maps. The most common way to verify it is to request a postcard that offers you a verification code. Once you receive it, log back into your account and click your business name from the dashboard, then follow the prompts to paste the code where specified. Once verified, your business will appear on Google Maps in addition to Google My Business.

Is Google My Business free?

Yes, Google My Business is a free business listing platform. Using the platform, you can showcase your business description, photos, contact information, reviews, questions and answers, and posts. You also get analytics reports that show you how your customers interact with your listing. All these features are free to set up and use.

Bottom Line: Google Business Page

Google My Business (GMB) is an online platform where companies publish their business information, including a website, address, phone number, hours of operation, description, and even announcements and updates. When people search for the business on Google Search or Google Maps, they will see this GMB business information, encouraging customers to engage and buy available products and services.

For small businesses working on a limited budget, it will likely take more than a free GMB account to grow sales. Consider supplementing your listing page with affordable ads on Bing via Microsoft Advertising. When you advertise on Bing, you enjoy an average $1.54 cost per click (compared to Google’s $2.69 average cost per click), meaning you reach more customers for less. Click here to get started with Microsoft Advertising.

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