6 Best Autoresponders Updated 2020

The autoresponder feature allows businesses to automatically send email or text messages to subscribers based on their actions / interests. This is especially useful for small businesses that want to automate and personalize campaigns that encourage subscriber purchases. We reviewed over 30 auto responders to find the top six based on functionality, affordability, ease of use, support and review.

Top 6 auto responders in 2019

Email auto reply Best auto responder for
Companies that need a powerful, affordable answering machine for (best) email and SMS marketing
Companies looking for tools to manage their entire sales and marketing funnel
Creatives that want to get subscribers on creative platforms like YouTube and Instagram
Companies that need to create subscriber lists and manage their autoresponder campaigns on their mobile devices
Companies that need to market their events through answering machines and other email marketing campaigns
Non-profit organizations that require free or discounted answering tools

How did you rate the best auto responders?

Small businesses need an answering machine, which allows them to easily and economically build branded and engaging email campaigns, then integrate personalization and send them to their entire contact list with just a few clicks. Many small businesses do not have advanced technical experience with their employees, requiring automated responders that provide knowledgeable, responsive customer support and an intuitive user experience.

We rated the best auto responders for small businesses based on the following criteria:

  • price: To meet the small business budget, we found answering machines that offer less than $ 30 and preferred vendors that offer free.
  • Ease of Use: Best Auto Responders offer pre-built templates and form builders, enabling businesses to create quick email campaigns without coding skills.
  • Email Automation: We found an auto responder that not only automates the business of one email message, but also creates the entire email sequence, allowing subscribers to move from brand awareness to purchase.
  • Target: Best small business autoresponders allow businesses to target customers based on past purchase behavior, campaign engagement, and demographic information, as well as product or service concerns. These features were preferred in the rankings.
  • List Building: In addition to allowing small businesses to create subscriber lists through their own websites, they also preferred auto responders to build offline marketing tools such as postcards and store events throughout online, including social media and email. . Through a variety of list building sources, companies can reach more of their target markets.
  • List refinement: Businesses preferred providers that could classify lists based on multiple attributes, including user interests, purchasing behavior, and demographic information. I preferred to combine customer segmentation and customer segmentation to create a very personalized email campaign.
  • CRM (Customer Relationship Management) Software: Including integration with CRM or providers that provide their own CRM, users can better organize subscriber information and track engagement.
  • report : Google favored providers with powerful and easy-to-understand reporting tools, allowing users to know that subscribers responded well and not. You can also create and update campaigns to suit your preferences.
  • Customer Support: We found an auto responder who provided customer support for at least regular business hours. We preferred auto responders who provided knowledgeable and responsive customer support 24/7 with multiple methods such as phone, live chat and email.
  • Consumer rating: As part of the rating, we searched customer reviews for all inclusions and considered positive and negative reviews as part of the ranking.

Given these criteria, we believe Sendinblue is an email auto responder for small businesses. Powerful features such as unlimited contact, email and short message service (SMS) marketing, analytics, customizable forms, subscriber segmentation and sales CRM software are all free.

Sendinblue: the best answering machine for small businesses:

Sendinblue is an email and SMS answering machine with a free starter plan. Provides the ability to conduct cross-channel campaigns from email, SMS and social media. The platform also includes lead capture forms for websites, email and social media, and CRM for tracking subscriber behavior across platforms. So it’s best for companies that need to set up autoresponders for customers who use both email and text.

Sendinblue price

Sendinblue offers 4 small business plans, from free to $ 66 per month, depending on the number of emails guaranteed. The free plan offers 300 emails, templates, 2,000 campaign subscribers, SMS and email marketing, unlimited contacts, segmentation, customizable signup forms, and CRM per day.

The monthly $ 25 and $ 39 Lite and Essential plans provide 40,000 and 60,000 emails per month, respectively. The $ 66 premium plan per month offers 120,000 emails per month, Facebook ad forms, and landing page creators.

Sendinblue tiered pricing and features

plan emptied light essential premium
price emptied $ 25 per month $ 39 per month $ 66 / month
e-mail 300 / day 40,000 / month 60,000 per month 120,000 / month
Marketing automation 2,000 subscribers 2,000 subscribers 2,000 subscribers unlimited
Email template
SMS marketing
A / B test
Unlimited contacts
Subscriber Segmentation
Custom signup form
Sales CRM
Send time optimization
Landing page builder
Facebook ad


Sendinblue’s free plan includes 300 emails per day, 2,000 subscribers to automated campaigns, SMS and email marketing, A / B testing, analytics, unlimited contacts, subscriber segmentation, customizable signup forms, and drag-and-drop form builders. You can also add forms to your website, email or social media profile. In addition, CRM software shows customers information and behavior across channels, which can be used to personalize future campaigns.

The plan can send 300 emails a day, and offers advertising forms and user tracking through the channel, making it ideal for small businesses with limited or rare campaign needs. For example, a virtual accountant or content marketer can use this plan to keep up to date with new product or service launches that could benefit their customers.


Sendinblue’s $ 25 Lite plan per month offers 40,000 emails per month, email templates, 2,000 campaign subscribers, automated SMS and email marketing, A / B testing, analytics, unlimited contacts, campaign subscriber segmentation and draggable customizable Covers the signup form. And drop builder. It also provides the same sales CRM as included in the free plan, allowing you to see each customer’s information and work across the channel as a whole.

Capable of sending up to 40,000 emails per month and marketing to customer segments across the platform, this plan is suitable for segments with a variety of unique products, customers or customer interests. For example, it is suitable for marketing, business coaching or law firms that specialize in a broad portfolio of services for different customer needs.


Sendinblue’s $ 39 monthly plan includes 60,000 emails per month, email templates, 2,000 marketing automation subscribers per campaign, SMS and email marketing, A / B testing and analysis, unlimited contacts, segmentation, customizable email signup forms And sales. CRM. To improve campaign performance, Sendinblue offers send time optimizations in this plan. In other words, send emails and texts that people are most likely to open.

With 60,000 emails sent per month and time-optimized, this plan is best suited for businesses targeting people who have a contact list already set up but who are more likely to buy or consume content. For example, in a chain restaurant, as mealtimes approach, you can send coupons so people can choose more than their competitors.


Sendinblue’s $ 66 Premium Plan per month includes email templates, email and SMS marketing automation, 2,000 marketing automation subscribers per campaign, A / B testing, analytics, unlimited contacts, subscriber segmentation, customizable signup forms, time optimization and sales CRM send. We also send you a landing page creator, Facebook ad signup form, and up to 120,000 emails per month.

With 120,000 emails sent per month, landing page creators and Facebook ads, the plan is perfect for companies with existing marketing strategies and budgets and a large subscriber base. Using a large number of e-mails a month, this plan is best suited for large corporations in multiple locations across the region, such as traditional franchise tax preparation, law, home care and marketing firms.

Ease of use of Sendinblue

Sendinblue provides a drag-and-drop builder that puts all signup forms and email design elements at your fingertips, simply dragging and dropping the elements you want to include. Add color, image, text, and form fields here. creatingSendinblue generates code that you can include anywhere you want on your website when you fill out a form.

Sendinblue offers a number of features that are not related to email autoresponses, such as heat maps and SMS marketing, so numerous features can be somewhat overwhelming to navigate. This means that users need more time to learn features that are useful to them.

Sendinblue Customer Support

Phone and chat support is only available for the first 60 days on free and light plans, but is still available on Essential and Premium plans. Email support is available for all plans.

Without Sendinblue

Sendinblue does not offer surveys and surveys, nor does it offer event marketing such as Constant Contact. And like AWeber, we don’t offer mobile apps that let you create, send, and monitor campaigns on the go.

User thoughts about Sendinblue

Sendinblue customers who have posted reviews on G2Crowd say that even the free version of Sendinblue can send up to 300 emails a day with unlimited contacts. It also includes features useful for campaign design, such as an intuitive form builder. In other words, because it provides so many features, it may require a learning curve to master. Learn more at the Sendinblue review page.

Where to find Sendinblue

For more information about Sendinblue, visit the Sendinblue homepage and click on the “Features” tab for an overview of what all plans should offer. You can also try the software for free by joining a free plan. Click here to sign up

Visit Sendinblue

GetResponse: Best Auto Response for Full Funnel Marketing

Starting at $ 15 per month, GetResponse creates a marketing campaign to create a marketing process that gives customers the ability to drive customers through the entire sales process. With CRM, marketers can better match each autoresponder sequence to customer behavior. Therefore, it is best suited for medium e-commerce brands that want to offer a personalized customer journey.

GetResponse Fee

GetResponse’s $ 15 monthly plan offers unlimited email delivery. Landing pages, forms, surveys, Facebook ads, and pop-up templates; 150 integration; The $ 49 monthly plan for e-commerce tools offers sales and listing funnels, webinars and CRM. Finally, the $ 99 Professional Plan per month offers webinar funnels and automation builders.

GetResponse Tier Pricing and Features

plan basic plus Professional
price $ 15 / month $ 49 per month $ 99 per month
integrated 150+ 150+ 150+
Webinar 100 attendees 300 People Attending
funnel Sales and Listing Building Funnels Sales, Listing and Webinar Funnels
Cooperation 3 users 5 users
Email marketing
Unlimited landing pages
Automation template
Forms, surveys, and exit popups
Facebook ad
Ecommerce tools
Simple CRM
Automation builder

master plan

GetResponse’s default $ 15 monthly plan offers unlimited email and landing pages, 150 integrations with third-party software like WordPress, and 900 templates. You can also create contact lists using custom forms, surveys, pop-ups, and Facebook ad signup forms. Automation templates can be used to automatically create and send marketing materials such as welcome and purchase confirmation emails. Finally, e-commerce tools like product referrals can help you increase and manage your sales.

Featuring various templates, unlimited emailing, and landing pages, this plan is perfect for e-commerce companies that want to take advantage of an answering machine after signing up for a free lead magnet. For example, a company can create a landing page that offers a discount instead of a contact email, and then send an email with the discount to encourage purchases.

Plus plan

The $ 49 monthly GetResponse Plus plan offers all the features of the basic plan, including integration, unlimited email and landing pages, hundreds of templates, forms, surveys, pop-ups, Facebook ads, automation templates, and e-commerce tools. We also offer webinars with up to 100 attendees, sales and listing funnels and CRM software.

The funnel of this plan can help you build your business and build a clear sales path, from subscriptions to e-commerce product purchases. The templates include Facebook and Instagram ads and landing pages, as well as landing pages that encourage people to sign up, as well as sales pages, order forms, abandoned cart emails, and confirmation pages. Pre-designed templates come with optimized copies and images, so businesses need to link their products and business information.

Professional plan

The monthly $ 99 Professional plan offers webinars, sales and listing funnels, more than 150 integrations, unlimited emailing and landing pages, automation templates, surveys, popup forms, Facebook ads, e-commerce tools, and CRM. It also provides webinar funnels and automation builders. Webinar funnels create a path that leads users to join a single webinar, and then drive them to follow-up logins.

Automation builders allow you to define and refine your customer journey without resorting to common scenarios. Most template automation series is triggered when someone registers for a campaign. You will then receive a follow-up email with additional information. Automation builders allow you to add subscribers to multiple lists so that subscribers receive destinations instead of a single size of email, thereby deviating from this general setup.

With this automation builder with funnels, this plan is best suited for companies with customers at every stage of the customer journey where they need a way to customize and automate sales funnels. For example, a company that offers webinar sales can set up a funnel that fosters people from the first awareness of the brand to webinar purchases, and then set up a follow-up campaign to keep up with the new webinars offered for purchase.

GetResponse ease of use

Sendinblue provides a drag and drop builder for creating landing pages, emails and marketing automation workflows. It also offers 500 email templates to choose from and over 5,000 images from Shutterstock. Select a template, use the builder to click and drag elements to customize them, and then click individual elements to upload images or text. You do not need to find your own picture, but you can use Sendinblue instead.

GetResponse Customer Support

GetResponse provides 24/7 live chat support and email support in 7 languages. When I contacted customer support via live chat during off hours, I responded immediately. The support we received was knowledgeable and very friendly. GetResponse representatives were able to instantly segment advanced technical information into languages ​​that novice marketers could understand.

Missing GetResponse

GetResponse does not have a free plan like Sendinblue or Mailchimp offers. It also does not offer event marketing like Constant Contact. Finally, we do not offer the ability to set landing pages on third-party sites like YouTube, like ConvertKit.

User thoughts about GetResponse

Users who have reviewed GetResponse at Capterra like this answering machine is suitable for small businesses and allows for deep customization of the customer’s journey. While basic and intermediate plans are easy to use, software in Professional planning requires a learning curve to master. Learn more at the GetResponse review page.

Where to Find GetResponse

For more information about GetResponse, visit their homepage and click on the “Features” tab. Here you can explore Sendinblue’s features to help you manage your entire sales process. You can also sign up for a 30-day free trial without a credit card to explore GetResponse auto responders. Click here to get started with GetResponse.

Visit GetResponse

ConvertKit: Best Answering Machine for Creatives

Starting at $ 29 per month, ConvertKit is an auto responder whose creatives often show actions by providing landing page hosting on third-party sites like YouTube. In addition, users can tag customers based on their interests, and then send relevant content. This is ideal for creatives that want to build a fan’s contact list on third-party sites and provide targeted content campaigns.

ConvertKit price

ConvertKit offers three plans from $ 29 to $ 79 per month, depending on the number of subscribers. The plan includes a very visual automated campaign design process that allows you to intuitively design a campaign that guides your customers through the transition. The campaign has unlimited email delivery, subscriber tags, performance reporting, and more than 70 integrated and hosted landing pages.

ConvertKit function

ConvertKit allows you to create email sequences and then connect them to form longer automated campaigns that move subscribers from brand awareness to purchases. For example, the sign up and welcome order can be linked to the order in which people are guided to purchase. You can creatively place your sign-up landing page on a creative platform like YouTube. Finally, you can tag and categorize your subscribers to create personalized emails.

Form and Automation

ConvertKit’s visual automation allows you to design a set of automated forms and messages that guide customers from initial brand awareness to purchases and beyond. When a customer fills out the first form, subsequent content is automatically sent at time intervals via email. You can choose entry points where people subscribe to your campaign to design funnels on one screen, then continue adding new email content to drive conversions.

Form types for capturing email include pop-ups, sliders, and sidebar website forms. You can also create subscriber landing pages and add them to third-party sites like YouTube channels, where you host podcasts or as links in Instagram or other social media platforms. Therefore, this provider is especially useful for creatives hosting projects on other creative platforms than websites. Landing pages can include lead magnets such as e-books.


ConvertKit’s form is very basic but you can add headers, description blocks, colors, images, lead magnets, buttons, fields and field names. Regardless of creating website content, landing pages, or emails, all editing is done using the click-and-edit interface. Click on an element in the content you are designing, then add text or upload an image. You can also edit the border thickness, fields, font size, and background color.

You can add advanced form fields to gather information to categorize your prospects. You can add dropdowns, checkboxes, or text fields that people can use to provide more information than email. Examples of information that can be collected include product interests, customer demographics, and types of content of interest. ConvertKit recommends very simple text emails for best results, so email customization is limited.

Report and analyze

ConvertKit has its own broadcast dashboard, allowing you to view campaign results through easy-to-read charts and pictures. Standard metrics are more prominent, including email recipients, open counts, clickthrough rates, and unsubscribe. When you click on a campaign, you can see data about the link that the recipient clicked on. All this information can be shared with others via easily accessible buttons in the side menu.

Unique features

ConvertKit allows you to tag and categorize your customers. You can tag them according to their interests and buying behavior and then group them to form customer segments. This segment can be used for targeted autoresponder campaigns.

For example, you can tag a customer to show who is interested in an ebook or course, or who bought or bought an ebook. You can then segment your customers based on who has already purchased them, who are interested in more eBooks, or who have previously purchased, and who are more interested in the process. Finally, set up a campaign that directs those segments to buy more courses and ebooks after their first purchase.

ConvertKit ease of use

ConvertKit provides many tools that make it a very easy to use platform. For example, to create a form, you only need to click it a few times. Depending on the type of form you want to create, choose from 3-4 form templates, then use the intuitive left menu to add form fields and lead magnets, and manipulate the form’s styles (such as colors and fonts). ). You can also click a form element to upload a new image or write new text.

However, this tool is related to the learning curve because it can do a lot of work simply. For example, instead of composing a series of messages that guide one part of a customer journey, you can create an email sequence for one part of the customer journey and then link it to create an automated campaign that spans the entire customer journey. First purchase with first brand awareness and then retargeting.

ConvertKit Customer Support

ConvertKit offers email and live chat support. Both are available from 8:00 am to 8:00 pm. Eastern weekdays. It also provides a searchable knowledge base that can be accessed via links in the website footer menu. Enter a keyword in the knowledge base search bar. As you type, ConvertKit provides a list of related articles. This includes general articles such as “Getting Started with ConvertKit” and more specific articles such as “landing pages”.

Without ConvertKit

ConvertKit does not provide Facebook Ads or e-commerce tools like GetResponse, nor does it provide pop-up forms and surveys like Constant Contact. It also does not provide email templates like AWeber.

Your thoughts on ConvertKit

ConvertKit users can create and send highly targeted campaigns that are relevant to their recipients through the software’s customer tagging feature. In addition, ConvertKit provides a powerful toolkit to create and automate email marketing campaigns. However, I don’t like the need for a steeper learning curve than less powerful email autoresponder plans like Mailchimp’s free plan.

Where to Find ConvertKit

To learn more about ConvertKit, visit its homepage and click on the “Features” tab. You can also browse the software by requesting a product demo by clicking the “Request Demo” button at the top right of the homepage. Finally, you can sign up for a 14-day free trial to send your software for free to see if it meets your business needs. Click here to start your free trial.

Where to Find AWeber

Learn more about AWeber on its website. You can also try the software for free for 30 days by selecting the “Free trial” button from the top right-hand corner of its homepage header menu. Click here to start your free AWeber trial.

Visit AWeber

Constant Contact: Best for Experience or Event-based Brands

Constant Contact is an email autoresponder software that offers robust but affordable plans. For $20 to $45 per month, users get unlimited emails, 100 templates, a drag-and-drop builder, features to market ecommerce sites and brand events, and contact building tools like pop-up and web forms. As such, Constant Contact best suits businesses selling products online/in-store and that market them via events like product tastings or entertainment events.

Constant Contact Pricing

Constant Contact’s $20-per-month Email plan offers unlimited emails, over 100 templates, basic ecommerce features, list segmentation and building tools, follow-up emails for subscribers who don’t engage, Facebook Ads, and abandoned cart recovery emails. The $45 per month Email Plus plan further offers email welcome and behavioral series, customizable pop-up forms, surveys and polls, and event marketing.

Constant Contact Tiered Pricing & Features

Plan Email Email Plus
Price $20/month $45/month
List Size 0-500 0-500
Emails Unlimited Unlimited
Templates 100+ 100+
Ecommerce Basic Advanced
Automated Email Series Email sent to nonresponders Email send to nonresponders, email welcome & behavioral series
Pop-up Forms Basic Customizable
Website Sign-up Forms
List Segmentation
List Building Tools
Facebook Ads
Abandoned Cart Recovery
Event Marketing
Surveys & Polls


Constant Contact’s $20-per-month Email plan has unlimited emails, 100 templates, event marketing, and the ability to auto-sync Shopify and BigCommerce customers. It also offers follow-up emails for subscribers who don’t engage and people who’ve abandoned online carts. List building tools include Facebook ad forms, popups, surveys, polls, and sign-up forms. Dynamic content allows you to personalize email elements based on subscriber information.

This plan offers basic automated emails, but these don’t take into account if someone has just signed up (welcome emails), a customer’s behavior, or customer’s personal characteristics. As such, it is best for service providers or companies that don’t sell a lot of differentiated products—and so don’t need to set up separate drip campaigns based on customer interests or behaviors—and have very basic sales funnels.

Email Plus

Constant Contact’s $45 per month Email Plus plan offers the emails, templates, web forms, list building, Facebook ads, integrations, and abandoned cart recovery features the Email plan offers. It further provides the ability to send follow-up emails to those who’ve abandoned a Shopify cart, automated behavioral and welcome email series, customizable pop-up forms, and event marketing features like registrant tracking and event follow-up emails.

With behavioral, welcome, and event marketing emails, this plan best suits companies that rely on events to make their money. You can welcome subscribers to event marketing campaigns, get RSVPs, then send additional campaigns based on behaviors like what types of events they’ve attended or shown interest in. Surveys and polls allow you to get feedback about your brand events.

Constant Contact Ease of Use

Constant Contact offers a drag-and-drop builder for intuitive design. Add content blocks like images and call-to-action buttons into an email by dragging and dropping them into a preset layout. An image library allows you to store images for quick access. Change colors, fonts, backgrounds, and borders with a couple of clicks. Finally, preview how designs appear on mobile and desktop devices. The builder remembers edits so you can undo and redo changes.

Constant Contact Customer Service

Constant Contact offers phone and live chat support 8 a.m. to 10 p.m. Eastern time on Monday through Thursday, 8 a.m. to 9 p.m. on Friday, and 10 a.m. to 8 p.m. on Saturday. The Email Plus plan comes with a new customer consultation in which a Constant Contact representative walks you through its products. A searchable online database offers articles on all features, including designing and sending emails, integrations, and managing contacts.

What Constant Contact Is Missing

Constant Contact does not offer a free plan as Sendinblue and Mailchimp do. It also doesn’t provide CRM software like GetResponse does, making it limited in its ability to track subscribers and campaign engagement.

What Users Think About Constant Contact

Users love that Constant Contact offers an easy-to-use editor, but it can be somewhat limiting in that you can only drag elements into a preset template layout instead of creating your own design. Customers say that, when compared to email autoresponders like Mailchimp, it seems quite pricey. However, it also offers features cheaper providers don’t, including event marketing, surveys and polls, and phone support. Learn more on our Constant Contact review page.

Where to Find Constant Contact

To learn more about Constant Contact, visit its homepage and click the “Features” tab to access an overview of all Constant Contact has to offer. You can also sign up for a free 60-day trial with no credit card required to explore its features yourself. Click here to get started with Constant Contact.

Visit Constant Contact

Mailchimp: Best Autoresponder for Nonprofits

Mailchimp is an email marketing platform that stands out by offering a free plan suitable for freelancers or new nonprofit organizations. It also offers a 15% discount for paid plans for nonprofit organizations. As such, it is best for freelancers who have no budget for beginning to market to clients or nonprofits that seek to pay as little as possible on marketing so their funds can go to the causes they support.

Mailchimp Pricing

Mailchimp’s Free plan includes 2,000 contacts, templates, 10,000 monthly emails, analytics, segmentation, tagging, and a mobile app. The $9.99 Essentials plan further covers 100 templates, 50,000 contacts, and 5,000 monthly emails. The Standard $14.99 plan includes 100,000 contacts, 1.2 million monthly emails, and predictive analytics.

Mailchimp also offers a 15% discount for nonprofit organizations. To claim this discount, you must first sign up for a Free plan, then contact the Mailchimp billing department to connect your nonprofit to your account. From there, you can claim the discount when upgrading to paid plans.

Mailchimp Tiered Pricing & Features

Plan emptied Essentials Standard
Price emptied $9.99/month $14.99/month
Contacts 2,000 50,000 100,000
Templates Basic All Prebuilt All Prebuilt
Marketing Channels Email, landing pages, Facebook and Instagram, social posting, postcards, pop-up forms & retargeting

Email, landing pages, Facebook and Instagram, social posting, postcards, pop-up forms & retargeting

Email, landing pages, Facebook and Instagram, social posting, postcards, pop-up forms & retargeting
Monthly Email Sends 10,000 500,000 1.2 million
Automations Single step Single step Multistep custom workflow
Content Studio
Tags & Segments
Contact Profiles
Mailchimp Mobile App
A/B Testing
Predicted Demographics
Customer Lifetime Value
Purchase Likelihood
Lookalike Audience Finder


Mailchimp’s free plan covers 2,000 contacts; 10,000 email sends per month; basic email templates; marketing via Facebook, Instagram, email, landing pages, postcards, pop-up forms; and retargeting via Instagram, Facebook, and Google. It also offers single-step automations, analytics, a content studio to store images and designs, tags, segments, profiles to view each contact’s information and actions, and an app for managing campaigns via mobile.

With the ability to send up to 10,000 emails per month and market across platforms for free, this plan is an excellent deal for freelancers or small nonprofits needing to begin their email marketing campaigns, but that also need to build brand awareness from scratch. These types of businesses don’t have the budget to get started, and Mailchimp meets that pain point with this free plan, though with only basic templates that don’t allow for a lot of customization.


Mailchimp’s $9.99 per month Essentials plan covers 50,000 contacts, and 500,000 monthly email sends. It further offers over 100 template choices with a drag-and-drop builder for customizing them, as well as A/B testing. Like the Free plan, it provides tags; segments; customer profiles; single-step automations; marketing via Facebook, Instagram, email, landing pages, postcards, and pop-ups; retargeting; and a mobile app for mobile campaign management.

This plan offers the ability to manage 25 times the contacts as the Basic plan and half a million email sends per month. This, coupled with a large selection of deeply customizable templates, makes it best for small businesses or nonprofits that have already developed a strong brand and need their marketing materials to reflect that. Businesses can use this plan’s retargeting capabilities and their strong brand to nurture repeat purchases or donations.


Mailchimp’s $14.99 per month Standard plan has all Essentials plan features, including 100 templates, the same marketing channels, analytics, a content studio, tags, segments, contact profiles, the Mailchimp mobile app, and A/B testing. It also offers predicted demographics and lifetime value estimations as well as purchase likelihood so you can target the right audience. The lookalike audience finder helps you find customers similar to your current contacts.

This plan’s predictive analytics allow brands to pinpoint and target customers most likely to offer high value. It also allows brands to look for new potential customers that are similar to the high-value customers brands are already targeting. As such, it is best for businesses that are ready to expand their clientele and sales exponentially, including brick-and-mortar brands like car dealerships or service providers planning to open new stores in new locations.

Mailchimp Ease of Use

Mailchimp offers a drag-and-drop builder for creating emails, forms, and landing pages. You start by choosing a template, which is sorted into categories like “Make an Announcement,” “Sell Products,” “Educate,” or “Tell a Story.” Alternatively, you can choose a type of form structure like one column, or a mix between columns and images. From there, you are presented with a drag-and-drop builder with elements like dividers, images, videos, and buttons.

When you drag an element onto your email or form, a new menu will slide in from the right-hand side with options for editing it, including options to customize borders, fonts, colors, and text, and images. Once you’re done editing and have saved your form, you will be guided to a screen with drop-down menus to help you choose the recipients and even create social media announcements to complement it. All tasks can be completed with just a few clicks.

Mailchimp Customer Support

Mailchimp offers different levels of customers support for different plans. While the Free plan comes with 30 days of email support and Mailchimp’s knowledge base with articles on the plan’s features, the Essential and Standard plans further offer 24/7 email and chat support.

What Mailchimp Is Missing

Mailchimp does not offer event marketing like Constant Contact does, nor SMS marketing like Sendinblue does. It also offers far fewer email templates than AWeber does while AWeber offers over 700 templates, Mailchimp only offers 100 in premium plans.

What Users Think About Mailchimp

Users say they love that Mailchimp offers a free plan with lots of features. However, they say that expenses can add up, given that each plan provides relatively few email sends per month compared to competitors like Constant Contact. They also say that there’s a lengthy learning curve to Mailchimp with lots of trial and error. Learn more on our Mailchimp review page.

Where to Find Mailchimp

To learn more about Mailchimp’s features, visit its homepage and click the “Marketing Platform” tab to explore its features. You can also explore which features come with each plan by clicking the “Pricing” tab. However, the most effective way to learn more about Mailchimp is to sign up for its free plan and explore it for yourself. Click here to get started with Mailchimp for free.

Visit Mailchimp

Bottom Line: Email Autoresponder

An autoresponder allows small businesses to design email or text message sequences, then automatically send them to interested subscribers based on their actions and interests. The best autoresponders offer affordable plans with robust features for crafting personalized, automated mass email campaigns. They also allow businesses to attract new subscribers via multiple channels, then nurture them from brand awareness to purchase.

After reviewing 30 autoresponders, we found Sendinblue to offer the best mix of affordability and features. The platform stands out by offering the ability to acquire subscribers across websites, social media, and SMS, then send personalized autoresponder emails and texts to unlimited contacts for free. Click here to get started with Sendinblue for free.

Visit Sendinblue

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